Events

D. G. Yuengling & Son

America’s oldest brewery partnered with &ThenWhat Media and RedPeg Marketing to launch a national campaign promoting its new light beer. Using insights from over 300 participants through quantitative and qualitative research, the team crafted a robust campaign plan complete with marketing strategy, timeline, deliverables, and creative assets.

Services Provided:

  • Content Development

  • Digital Strategy

  • Event Logistics

  • Market Research

Results

In 2021, a cross-country Mobile Tour and Beer Garden launched in support of the new product, powered by campaign assets developed by &ThenWhat Media.

Association of National Advertisers

&ThenWhat Media led programming, logistics, and promotional efforts for the Association of National Advertisers (ANA) 2025 Nonprofit Conference, helping elevate quality and reach in 2025.

Services Provided:

  • Content Development

  • Event Logistics

  • Media Partnerships

  • Planning Tools & Resources

Results

For the 2025 ANA Nonprofit Conference, we designed mission-aligned agendas and secured top-tier speakers, finalizing 80% of sessions by year-end. We introduced standardized speaker rubrics and planning tools to streamline workflows and improve session quality.

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