Multichannel

A Pulitzer Prize-winning journalist and author partnered with &ThenWhat Media to launch a digital campaign in support of their latest book. Our goal: generate momentum post-release and position the title for national attention and lasting impact.

Services Provided:

  • Copywriting

  • Content Development

  • Digital Strategy

  • Event Logistics

Results

The campaign secured high-profile reviews and features in major media outlets with monthly readerships reaching up to 60 million, including The New York Times Book Review, NPR, Oprah Daily, The Washington Post, and more.

Within the first month of release:

  • Featured on Amazon Editor’s List and Amazon Best Sellers

  • 78% increase in author search traffic

  • 500+ unique reviews on Goodreads

Previous

Events